Growth Insider: Exit-intent popups - make them stay before they go

Jan 06, 2020

The death of email marketing has frequently been prophesied for the last decade, just like the end of printed books, the end of offline media and the end of the world. For better or worse, none of them is going anywhere, mates.

Statistics show that email marketing generates an impressive ROI and engagement rates among users of all ages and backgrounds. It actually dominates social media marketing in many criteria, including click-through rates, personalization opportunities, and targeting precision.

source: optinmonster.com
source: optinmonster.com

Logically, one of the smartest growth hacking tactics you can embrace is finding a way to fill up your email list with relevant contacts of potential clients.Exit-intent popups are a state-of-the-art way to achieve that with insignificant financial investment and a pinch of creativity. All you need to do is:

  • Use an exit-intent software or tool such as OptiMonk, OptinMonster, Poptin, Exit Bee, or other that detects when visitors are about to leave your page.
  • Connect the exit-intent popup with a lead magnet such as a free ebook, a discount coupon, a promo code, a free trial offer, etc.
  • Use different ways to personalize your offer. Visitors who are flattered and pleasantly surprised ae statistically more prone to further engagement with the brand.
source: visme.co
source: visme.co

Not exactly rocket science, is it? That’s how three rapidly developing companies from different business sectors already implemented this tactic and managed to skyrocket their email marketing list.

Fastrack is a digital agency from the travel niche that managed to recover 53% of its website visitors by using an exit-intent popup. Their lead magnet was quite clear, catchy and easy to fall for - a limited-time discount offer, received upon joining the loyalty club of the company.

source: optinmonster.com
source: optinmonster.com

The results came up even better than expected: over 50% of people who were about to abandon the page clicked on the button to get their discount by providing a valid email address. Not bad for a five-minute-setup campaign, is it?

Marketing 112 is a marketing company that managed to increase its subscription rate by 62% thanks to an easy-made, well-targeted exit-intent popup. The success of the campaign came along with two fundamental constituents. The first one was the strong and engaging value proposition of the company - a free 33-day marketing course stuffed with useful knowledge.

source: optimonk.com
source: optimonk.com

The second one was its greater visibility and perceptibility, guaranteed by the exit-intent popup. Because yes - it was on the website before, and yes - it didn’t manage to convert until then.

Moreover, the subscription rate happened to be more than a vanity metric for Marketing 122. The number of actively engaged leads who sought a business proposition from the company increased by 45% in the next months.

Crossrope is a fun rope-jumping app aimed at people who’d want to be fit and lose weight on the go. The company managed to achieve the bombastic 900% increase of monthly email subscribers by applying a set of exit-intent popups on different pages of their app.

First, they launched a popup that offered a 10% discount coupon - a lead trick that we already discussed previously. It converted nearly 8% of abandoning visitors and made them engage with the app in the long run.

Yet Crossrope didn’t settle with that and did something even better. Applied psychology and further analysis of targeted customers helped them come up with a brilliant popup - the 30-day rope jump challenge.

source: optimonster.com
source: optimonster.com

Of course, users had to fill in a simple form before joining the challenge. After all, can you imagine a bunch of weight-loss enthusiasts fiercely pressing the “I’d rather not exercise” button? We neither. The placement, the copy and the design of this popup achieved a textbook-example of a success story that once again proves that simplicity can be genius.

Stay tuned on the BetaPeak blog for more Growth Insider case studies and growth hacking success stories.

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